Even the most well-planned marketing strategies are destined to underperform without effective execution.

How often have we all seen seemingly brilliant marketing strategies fall short in the marketplace? The problem often lies within the organization, stemming from an inability to effectively execute. The foundational components of marketing execution must be in place to drive high-performance: the right set of capabilities and the right team of people connected with the right processes.

Organizations are better enabled for high performance when designed to a repetitive operational objective. Examining the objective as a process identifies sequential steps and the inputs, activities, and outputs inherent in each. Optimizing the interface between steps ensures effective progression through all phases of marketing development.